CRW bio experience academia paradigm  
   




design materials
design model
experience design
 
    Paradigm: Design Materials  
               

There is a new 'material' in the design discipline

Design of the 'invisible'
Design of the dynamic
Co-creative design process

Product modeling that involves designing experiences linked to functional and social behavior.

Designers should be seen as vehicles of design, not just as product designers:
Digital computing implications help us not only to be better designers, but to provide 'materials' for the user to 'shape' their world

The User is a source of design:
A proactive and collaborative element inherent in the design process, focused in intelligent products, systems and services.